CasRo got their new logo design by running a design contest:
reDesigning the logo of a Robotics StartUP
Check out CasRo's Logo design contest…
Augmenting Homo sapiens (#1 as optional small font footnote) (#2 sapiens shouldn't be capitalized, just Homo according to Binomial nomenclature order)
I try to synthesize our requirements here. The company behind the logo is working on intelligent aerial robots that rely on sense of "Vision" to fly. So the element of eye and some form of flight should be present in the design. Keywords: Brain, Eye, Feather, rotating wings or propellers, speed, forward motion, elegance of intelligence. I designed a logo back in 2013 with iPad app paper which we used up to now. (https://www.dropbox.com/s/aqb7lkizecc2u0q/Caspian.png?dl=0) It has Blue(Turquoise), Red and their combination: Purple. But in the new design we like to have Electric Blue (with resemblance to turquoise) and energetic Orange. Blue being the dominant color and orange in the center or silhouette for contract. If you have other variations I welcome your creativity! But brand identity is being built around a Blue color. I have also done some sketches of the new logo which I hope make your life easier. Just for guidance and saving time on the budget. (https://www.dropbox.com/s/tb27dw36k9824dj/casro%20multiple.jpg?dl=0 & https://www.dropbox.com/s/a7ctc6xaja6ds5p/casro.png?dl=0) The logo should be ready for animation, e.g the outer wings rotate or fly in around the centered hexagonal eye. The name of the company is "Caspian" and the division (in smaller font optional) is "Robotics". Our motto/slogan is "Augmenting Homo Sapiens"
Logo types to explore
*Imagine the blue winglets in the sketch rotating symmetrically around the center (C). If mirrored symmetrically they form a wing. #Color Scheme recommendation, Orange: FF7400 Blue: 1A5FFF From the uploaded design the sketch with Blue and Orange should be the guideline for future dev. The ones with red-blue-purple are the old designs that I did myself on an iPad which we do not want for the new logo. We'd like to have a more edge-i modern look which talks about our vision. (flying, intelligence and seeing) The sketches* I did on a piece of paper should give you an idea of how things are evolving over time. Good luck! Best, NiMA.iO
Every design category has flexible pricing for all budgets. Logo design starts at CHF 309.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
CasRo collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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