Our logo has not changed since the company was formed more than 20 years ago. We appreciate that is a long time ago and it no longer reflects us or the market we operate in well, however we do not wish to get into a pattern of changing our logo every time fashion changes. We’d therefore like something that will stand the test of time - ideally we don’t want to change it again for another 10 years.
At heart we are a technical company, not a front end/design company. Our products are often mission critical to our clients, so we don’t want to give the impression that we are a group of kids playing around all day and not taking our work seriously. We hire highly qualified people. At the same time our team is very diverse and uses the latest technologies and services where appropriate, so we don’t want to give potential employees the idea that we are a boring old bunch set in our ways, when that is not the case. I appreciate that it’s a tricky balance to get right in just a logo but we’re really excited to see what you come up with.
For reference, the dictionary defines the mathematical term Porism as “a proposition affirming the possibility of finding such conditions as will render a certain problem indeterminate or capable of innumerable solutions”. Basically, a problem can have lots of solutions!
Our current scheme is blues (primarily RGB: 5, 5, 104) and silver/greys (primarily RGB: 123, 123, 123). We’d be happy with keeping this colour scheme or even these exact colours if you think it works, but if you think something else work better we’d be very happy to see other ideas. Don’t limit yourself to this.
We will be commissioning a new website and stationery once the logo is complete, so you do not need to worry about fitting in with our current stuff - we will develop the new website around the logo.