I'm looking for something masculine, chunky, heavy & thick. More than likely, a heavy, thick industrial logo from the 19th to mid 20th century would be a good reference. I don't want the letter "M" to be the logo. The word MASSIVE is a great word; make it the emphasis of the logo.
Think about the word MASSIVE. That's your "hook" into the logo. It's a MASSIVE company so it needs a MASSIVE logo.
In previous competitions I've had a clear vision for what I wanted. In this one, I can be convinced of many different approaches. But, whatever the logo, it needs to be intentional, specific and well-crafted.
Please, keep the logo design in black and white. Do not apply the logo to 3D renders of various materials; this only disguises unfinished logos. Do not enter the contest early; I've run five contests and whenever someone enters within the first 5-6 hours, the work is not professional. Take your time with your design. Please make sure the lettering is properly kerned and the concept is well conceived.