I want to emphasize once again that you should not use lamp forms/siluates in the logo design. Our company was founded in Portland OR. The logo should not be very difficult, because it will be printed on the bulb's body.
The logo can be colored, however, it should look good in a monochrome version, because it will be applied to the products (printed on the product’s surface).
It does not have to be complicated, we love simple forms. Simple forms are easy to use on various surfaces, whether it's a web, or business card, or a box, or the product itself.
But a simple logo does not mean that it's easy to do. The logo should have a sense, logic. A brand name should mean something, but we do not like straightforwardness. The logo should be smart, it should raise questions: why so; what did they want to say?
I'm good at typography and the logo can be based on the font.
In the attachment will be various examples of logos that I liked
Our competitors: Philips (HUE), LIFX, Misfit, Elgato.
I want to pay everyone's attention to their colleagues. Look, most of the works are similar to each other, some are made slightly better, some worse, but all of them can be divided into 3-4 groups. And if you google, then there will be even more similar logos. What does this mean? There is no original idea, everyone borrows it from others. But the main claim is not in this, but in the superficiality of ideas.
We want you to dig a few layers deeper. I will give one example (stylistically it does not fit the task, but perfectly describes the course of our thoughts).
Look at the attachments to the description. Find the Unlim 500+ logo. It contains a lot of thoughts, ideas and allegory’s which doesn’t lay on the surface. First, the Unlim 500+ is a 1—1/2 mile drag racing event for supercars.
This is a club, to emphasize the status of a closed society they used heraldic motifs — the shape of a shield tells us about it.
The horseman is a reference to knight tournaments. Two pilots like tho knights — this is a modern interpretation of the knight’s competition
Then, the colours of the shield — each colour corresponds to the country. Blue — USA, Gray — German, Green — Great Britain, Red — Japan; those are the main countries in which best supercars are manufactured as well as representing different parts of the world
The knight's spear as the arrow of the tachometer which is in the high rev RMP. The notch on the top is the scale (rmp, speed, time)
That’s what we meant by a deep approach.
We do not say that such a complex approach is needed. The logo of freedom is no less exciting. Original idea, interesting angel, that’s what they have in common.
Think about how many logos you can google with bulbs or houses? Hundreds and thousands. The technique could great, but without original idea.