We’re looking for a confident and professional, yet progressive,
inspiring and inviting logo to be created for a new collective and movement
being formed in the energy industry. This new collective is hosting a developer
competition designed to create innovative, easy, and fast to build utility
grade applications that help utilities reduce their costs and better service
We want a simple and clean logo that appeals to both utilities
and software developers.
The ultimate objective is all about opening up the energy world.
Our mission is to drive innovative third party developers to
create hundreds of Utility Grade applications that better help utilities reduce
cost and better service their customers while helping consumers better
understand and use their energy. We’ll do this by making a single, secure and
scalable platform available to them all to develop applications on.
The intended audience is both utilities companies and app developers. While utilities companies may want to see something more professional, solid, and stable, developers want to see something that represents innovation and feels modern, and game changing.
There are also regulators and partners (like device manufacturers) who will get involved too. Even consumers may have exposure to the movement. .
Because this movement has not yet begun, it’s important that people get a sense of what it’s trying to achieve, that they trust it, and ultimately that they feel compelled to be a part of it.
Upon interacting with the brand, seeing the logo and attached messaging or marketing materials, we want them to visit the website that will be dedicated to the Energy Open House or contact a
The energy market is behind. Seriously behind. There are over 3800 utilities companies all operating differently, under quite a lot of regulations, and they are slow to adopt new technologies or
processes if they’re not sure of its outcome…if they implement a new solution
it’s usually very costly and not something they can go back on. So, they take
low-risk moves and operate in a silo. But if they worked together, they’d bring
innovation to market much faster than if they did it separately.
The unique selling proposition of this movement is different for each audience:
For utilities companies it helps them
attract publicity with customers and regulators. The movement can help them can
save money, drive better customer service, and make the company more
profitable. It has the power to create a true marketplace for energy
applications, one that doesn’t exist today and will truly help consumers.
For developers it gives them access to
millions of homes (and data) via utility partners. It gives them access to
experts so they can get feedback on their apps. Finally, it allows them to
compete for cash prizes in the competition
The key to this movement and Open House
is openness. Something like this has never been possible in the industry before
and it’s success is dependent on collaboration in an open environment