arubenstein got their new logo design by running a design contest:
<:: *Lokuma* | Are You up for a Challenge? ::>
Check out arubenstein's Logo design contest…
Data on Demand
Lokuma, Zulu language for "Benchmark", provides executive and board of directors compensation information to publicly traded companies. Our target audience are Chief Financial Officers, Compensation Committees, Boards of Directors and other executives -- a very serious and sophisticated audience.
Logo types to explore
Lokuma takes a benchmark company and then compares the benchmark company to peer companies -- at our heart we are making an "apples-to-apples" comparison of data; therefore we are interested in the idea of an apple as a logo concept but obviously have to steer clear of being too similar to or upsetting the folks in Cupertino. In addition to the apple concept we are also interested in some sort of graphical representation of the idea of "benchmarking" or "comparing" information (i.e. data). A third and final concept of interest is taking advantage of the Zulu language association to extract something cool out of that cultural iconography. A common denominator to these three themes is a desired, modern, clean, and sophisticated aesthetic, with a dash of web 2.0 flavor to it but not too much as our target market is not terribly web savvy. We would be thrilled by a design vector that has a dash of san francisco hipster but with a Microsoft 365 design sense. THANK YOU!!!
Every design category has flexible pricing for all budgets. Logo design starts at CHF 309.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
arubenstein collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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