How Carter Shanklin started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
VMware is a pretty big company that does a lot of stuff.
We want an icon for a product called vFabric SQLFire. SQLFire is a database. SQLFire is designed to be extremely fast because it holds its data in memory rather than storing it on disk. With the SQLFire database you can add oremove capacity from the database at any time, including both storage and compute capacity. SQLFire's internal workings are very modern but it presents a mature interface to database users, so in a sense it is old and new at the same time.
What industry do you think your business is most related to?
Logo types to explore
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The audience is people who use databases professionally. They might be software developers or they might be database admins.
The image I included might be good to suggest that the database can be made bigger or smaller at any time. Or maybe it doesn't help at all, you decide. In any event, conveying a sense that SQLFire is extremely fast is the most important thing, the ability to add and remove is secondary.