Words I think about when I think about the industry we're covering: MOBILE PHONES, data, sensors, the future, intelligent things, ecg (heart rate), gps, step counting, running, navigation, strength and conditioning, fashion, apparel with sensors, google glasses, iWatch. Devices that are smart and react to their environment. YOu can see examples of these by looking at devices like Under Armour's E39, Adidas MiCoach, Nike's Fuelband, among others. But if you read some of the coverage on the blog, it is much broader. Devices that track activity by combining design/fashion/sport with sensors and cloud computing. So clothes that can sense heartrate so that you don't have to wear a Heart rate monitor when working out, or devices that measure effort and exertion, or steps, or miles, or calories, acceleration, movement, etc.
I really liked the Lexington Beer Works sample logo, which looks like a retro professional football or baseball team logo.
LASTLY, THIS IS A BLOG THAT COVERS ACTIVITY TRACKING OR WEARABLE COMPUTING. THE NOUN IS ACTIVITY TRACKING. THE ADJECTIVE IS "INSIDE". PLEASE INCORPORATE THIS INTO THE DESIGN SO THAT YOU AREN'T FOCUSING ON INSIDE ACTIVITY AS THE NOUN! THX!