The Brand: - Active Lifestyle Premium Athleisure Accessories and Apparel brand for urban people
A creative symbol for an Rise Icon is whats needed. Not just a symbol of the word but the brand.
Look at other brands symbol, such as Timberland, Nike, Slazenger, Mercedes, Ralph Lauren, Adidas, Bentley, Under Armour,
Below is Pinterest Design Board to help you with ideas both for incorporated logo symbol and creative type: https://uk.pinterest.com/staraxe/riseicon/
a) Create a brand Logo which is modern and creative where by itself should be something a customer wants to wear. Such as, across on a T-shirt
Example: no one wants to wear Walmart, Amazon across their chest on their clothes. But people like wearing UnderArmour, BOSS (Hugo Boss), Armani logo, Ralph Lauren (the Polo symbol), “Just Do It” (Nike), etc.
• So a Logo that is creative.
• Easy to print on products
• Represents both words which make up the brand Rise and Icon (Riseicon)
b) Respect the brand positioning and target demographics
c) Directed group
• age 18-45
• interested in fitness, nutrition and health, activities, traveling
d) Logo should try to inspire and be strong symbol of motivation, urban trending, Active, fitness, exploration,
e) Logo should represent both words used in the brand name Rise + Icon, below are the word meanings and why we chose the combined words:
Rise high and reach high. Rise above the noise and above excuses achieve goals and ambitions. Rise beyond limitations
Rise dictionary meaning:
• Move from a lower position to higher
• An upward movement, and instance of rising
Icon dictionary Meaning = Person regarded as a symbol, and example of a Movement or Belief Or a thing representing and leading the latest trend
‘Rise, Be legendary, no limits, be Iconic’
1) Logo/symbol Original designs only, please use original ideas and reasoning
2) Must be legible, and easy to identify
3) Ensure Logo are a good fit and reflects the brand concept, identity and target market (see below)
4) Logo design aesthetics clean yet unique and strong symmetry
5) End deliverables must be in transparent format. With all layers and vectors included
6) Logo lettering can be designed creatively if needed, such as:
a. Some letters can be merged if needed, but overall must be legible. E.g. middle E + i can be combined,
b. or e, c and o can be made to look similar,
c. or creative use of R or the 2x i etc.
Brand Logo Symbol
7) Brand logo Symbol must adhere to similar conditions and be something we can use easily with the main logo name or by itself.
8) Symbol should have strong emphasis on brand name.
9) Can use geometric shapes to suggestive of the name, or can be a creative use of real world designs
10) Logo represent rising high, aiming high, rise from the bottom to be the best You, iconic and legendary person and life. Aspects of mythical creatures such as the Phoenix does represent things such as rising however an obvious symbol using this is too common, and may not represent premium items or be unique. Creative use of wings, or other animals etc could work, but please do factor in how to incorporate the meaning of Icon
11) Need a strong symbol that can be used on Apparel and accessory products.
12) Symbol should have good symmetry
The brand brief
Our challenge is to create a brand that is Legendary, which Incites a feeling, Forever Timeless, and Outlasts all of us. Full of heart and Soul, raising a Storm, and Explore all possibilities, keeping Style and Innovation in-focus. Creative and Fearless. Unite design, meaning and concept. Creating a community, United. Through inspiration of Exploration of self and the world. Offering multi-use modular Innovative products for Limitless possibilities. So our ideal customer, the Rebellious Soul, Fearless and Wild, Limitless in their ambition, always on a Quest. Rising high Leaving a Legacy, and most likely in their own space and community, becoming Legendary, become the Icon.
The brand Concept:
A premium athleisure brand offering apparel but with key focus on accessories. Products will be of high quality but famously be affordable. Products will mainly be regular and practical multi-use accessories, active-wear and urban casual apparel. Using premium authentic materials, no mix fabrics (such as acrylic, polyester, PU etc.) unless it is not significantly part of the main product design i.e. polyester can be the lining of a bag or jacket, but not the main top surface.
Products will be a "Fusion" design for fitness and casual, Urban trendy and luxury ranges. Fusing active wear with sleek urban styles. Allowing accessories and apparel to be used in active sport/fitness settings and be great in general casual settings. Design undertone will take inspiration from famous civilisations, such as; Greek Spartans, Samurai, Chinese dynasty, Ottoman etc.
Brand concept is unlike competitor brands who sell cheap materials at cheap prices or expensive materials at expensive pricing, the “Brand” will do the opposite and create a niche.
A core focus of the brand is to be content and community focused Lifestyle brand. With our products offered to allow our audience to easily, practically in style live an active, healthy holistic life. We will be offering allot of value content, motivation and advice. Building a community of likeminded urban people. Selling our products through a value add model, with a consultative approach rather than traditional online sales.