My company is re-branding and needs to have the logo adjusted.
The green logo mark (see attached file) is not going to change much…we are mainly seeking to change the design of the text (SYNERGY) plus we would like to expand the text to read: SYNERGY PERFORMANCE
We are adding the word ‘PERFORMANCE’ in order to reflect our greater emphasis on helping our clientele 'perform' the activities that they love.
Up to now, we have simply had the word ‘SYNERGY’ listed either below or to the right of the green logo mark, however we are receptive to seeing some other styles of placing the text around the logo mark.
With respect to the logo mark, as I mentioned we aren’t really changing that. However, it would be nice to have it enhanced slightly to give it some depth, color gradation, etc. for digital uses (web site, etc.). I have attached a PNG version that was made for our website about 3 years ago to provide a reference…a more attractive version of that would be nice. The newly created text could also have similar enhancements.
Since those type of enhancements don’t show up well in print, we would also need a flat version of the green logo and the newly created text (i.e. no enhancements) for print purposes.
For the final deliverable I would like a folder of files for both digital use (enhanced as described above) and print use (flat) with both black background and white background in these combinations:
1) logo mark with text SYNERGY PERFORMANCE
2) logo mark with text SYNERGY
3) logo mark alone
4) text SYNERGY PERFORMANCE alone
5) text SYNERGY alone
Though this may sound complicated, it is really quite simple from a design perspective: newly designed text for words SYNERGY PERFORMANCE that complements the existing logo mark. Plus enhancing the existing logo mark for better appearance in digital use.
The rest of the work is just creating different files for digital and print use with different combinations of the logo and text.
Please let me know if any further clarification is needed.
I have attached:
-a JPG of the logo as we have been using it
-a PNG that we have been using on our website (we are completely rebuilding our website, so please do not try to match to our website appearance)
-an AI file of the logo mark to help with your work