These are words the company used to describe it's personality:
- Conservative, Enthusiastic, Intelligent, Risk averse, Creative, Likeable, Change averse, Popular, Reliable, Stable, Dedicated, Smart, Thoughtful, Trusted, Responsible, Expert, Innovative, Sincere, Informed, Curious, Safe, Technical, Data-driven, Progressive, Forward thinking, Trustworthy,
- Substance over Flash
- Khakis and button down is what this brand would wear
- Serves big clients but not stuffy - modern and well put together
also, their site is http://www.scalloncontrols.com but they are building a new site and don't care about staying with red and black colors.
They have another company that serves and different geography that has a more modern logo - http://www.controlsouthern.com - we want to end up with a more modern logo like theirs.
They have yet another similar company serving a different geography that we did a logo project for. See attachments for what that ended up looking like.
So we're looking for an icon + the word Scallon OR Scallon Controls.