The most important part of the logo needs to be the symbol. It needs to be able to stand on its own. The typography is secondary.
Keywords we'd like to embody are: Confidence, comfort, and personal relationship. Something modern, yet approachable.
The logo could possibly feature a mascot, because we want to be seen as the customers' friend. In that case a very neutral one, a person, probably genderless, perhaps only a head. But we are open for suggestions!
So far we've been playing around with a life preserver, but it's too unclear; it looks like a steering wheel.
Attached is a concept we got from another designer. Just in case someone wants to take that idea and make something great out of it.
IDEAS WE LOVE
Attached are a few logos we love. Especially the middle "candid" one is great because it's cute and friendly.
The lower left "edelheirsch" is cool because the lines could be wifi, because we need a tech-element.
The lower right speech bubbles are elements we also like because the conversation between us and the client is important.