The logo icon in your designs must be clean, elegant and polished. We are wanting to create a brand that everyone will remember and that is powerful. We definitely don't want anything that looks like clipart. It is important that the logo icon looks just as great as an app icon on the users Smartphone/iTunes Store/Google Play Store-- as it does on a business card, letterhead, website, etc.
Also, some of the fonts that we like are from the Helvetica Neue family. Including: 'Helvetica Neue Paneuropean W1G 47 Cond Light, 'Helvetica Neue Paneuropean W1G 57 Cond and 'Helvetica Neue 55 Roman.
NOTE: The attached file is for a home page mockup of what the website will be. This is not in anyway the final version of our website, as the final logo brand will dictate that.
NOTE: The required artwork files need upon logo delivery will be: EPS, AI, PSD, PDF, PNG and JPEG