1. HIS Capital Group Logo: We have attached our existing logo to the concept to show you what we are using currently. We would like to somehow incorporate the old logo (not words, just the emblem) inside of the new logo in a very professional and subtle way. It is crucial for the circle with the old HIS to be somehow incorporated in to the new design.
2. Elite Business Professionals: We like this logo for the modern, yet classic shield and crown look. We would like to incorporate some of those ideas in this logo if possible.
3. Symbolism: We would also like incorporate some subtle symbolism to our new brand. We want the meaning of our symbols to represent, stability, strength, wealth, success, security, trust, vision, commitment. We don't have to use each one of these meanings but would like to find a way to make our brand more meaningful. We found some meanings in this website.
http://www.oshel.com/symbols.htm (ones we kind of like.... Wheat Garb or Sheaf, Arrows and crown)
4. SUTRO LOGO: We love the font of this logo and also the simplicity of the design. Though our idea would be to take from this concept and add more depth to the logo itself.
IMPORTANT NOTE!!! Although, we like the classic look, we also love the simple and sleek look of a logo much like the one we attached called SUTRO. Love the font and simplicity as well. Our aim to change our "look" is to transition from the older classic logo that we had, to a new more simple and modern logo that looks sharp and luxurious at the same time.