SymonNausbaum got their new logo design by running a design contest:
A logo design thats makes you smile
Check out SymonNausbaum's Logo design contest…
Sweet little loans
Background We are a New Zealand company offering short term loans from $200 to $3000 online or mobile app. We provide decisions in minutes and loans are paid within 60 minutes. Smart technology makes our loans quick, easy and accessible to people with no credit rating. The proposition The simple and smart new way to borrow money so you can do what you want now. Target audience Millennials with no gender skew. This product meets two main customer needs. Firstly a problem to solve e.g. my car has broken down and i don't have the money to get it fixed. And second an experience or opportunity has come up that I can't miss e.g. half price concert tickets. Target audience insight "What I need is a loan to sort me out. It's got to be quick and easy for me. I don't want a credit card because I've seen people get into trouble with them and its way too long term. Also I need the funds now and if I go to a bank they will make me do heaps of paperwork then take a couple of days to probably turn me down." Brand personality Honest, Friendly, Confident, Open minded, Smart. Brand essence Seize the day
Other color requirements
I'd like to explore the following colors: Greens (Growth, harmony and success.) Yellows (Energy, intellect, fun and youth.)
Key considerations 1. This logo will be seen mostly on mobiles so must be designed accordingly. 2. Also when you are developing the logo we want to you think about how to communicate fast/speed/quick in the logo. Quick approval and payment of funds is one of our features. 3. We want a logo that communicates the meaning of our brand and links to our essence and proposition e.g. getting the nectar is extracting the goodness from life. Our name Nectr has many positive associations and is a stand-out in the financial services category. We have chosen to spell Nectr without the ‘a’. This approach has been used many times. Dropping a letter has a younger, breaking the rules feel and our target audience is fine with it. Nectr feels good to say and the word has a happy energy. The name has extendibility visually which we want to explore in the logo design in a sophisticated way. About our tagline - Sweet little loans In New Zealand the word "Sweet" is used by our target audience to say something is good. "Little" is because we only offer short term loans from $200 to $3000 plus we are not a big bank. Lastly "loans" to ground us in the category. Competitors Some competitors to look at are Zing.co.nz and nimble.com.au.
US$ 799 Gold package
Every design category has flexible pricing for all budgets. Logo design starts at CHF 309.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
SymonNausbaum collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Great working with this designer. He was very responsive, made changes extremely quickly and happily provided lots of iterations until we were completely happy. Great job!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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