IVFR a trouvé le moyen de concrétiser nos idées pour notre logo. Les échanges, faciles et réguliers ont permis d'avancer facilement jusqu'au but.
A good amount of ideas generated and very willing to keep making changes and tweaks until we were happy. Thank you
Excellent work and professionalism.
I loved the combination of simplicity and elegance that captured the essence of my goal. She was very easy to work with.
- Dr. Moskowitz
Very responsive and great to work with. Thank you!
How agonzalesU started their logo design journey
Who are you known as?
National Parks Conservation Association or NPCA
What’s your company slogan?
Your Parks. Your Turn.
Tell us a bit about who you are and the people you reach
We are a conservation non-profit.
Since our founding in 1919, we have been the independent, nonpartisan voice working to strengthen and protect America's favorite places.
With 1.3 million members and supporters beside us, we are the voice of America’s national parks, working to protect and preserve our nation’s most iconic and inspirational places for present and future generations. We celebrate the parks — and work tirelessly to defend them — whether on the ground, in the courtroom or on Capitol Hill.
Target audience – park enthusiasts and park advocates
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
Our branding colors: Green, gray, brown, yellow, red, orange and blue
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This logo is specifically for our organization's centennial celebration in 2019. Our theme is: Your Parks. Your Turn. We want to help people not only see the challenges facing our parks, but also help them see the solutions – and that they are part of them. We want to visually represent the idea of "passing the baton" to the next generation of park advocates and supporters. We need to ensure it will print well, so prefer 1-2 colors and not overly intricate.
Here's some additional info that might be helpful:
• "Your" conveys a sense of both ownership and responsibility. This phrasing makes it less about NPCA specifically and more about park goers and park protectors.
• “Your parks” reminds people these places belong to all Americans, including them.
• "Your turn" conveys the passing of the baton. Early park advocates protected these places for those who would come long after them – for them to experience and enjoy. Now, it’s our turn to protect them for those who will come long after us. Together we are all carrying on a very proud tradition.
• The phrasing “your turn” can take on different meanings, depending on the context in which it’s used. It’s can be used for fundraising, advocacy, recreational activities, etc.