How Adam Goodrich started their logo design journey
Who are you known as?
Behavioural Technology Group
Tell us a bit about who you are and the people you reach
We are a technology company with a global focus. We have developed a new technology that combines psychology and technology to help people to achieve their outcomes. It does this by utilising existing behaviour to facilitate the generation of new behaviours that move people toward their goals.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This company should be seen as innovative, solid, trustworthy, reliable, robust. The audience is primarily business although there may be a consumer focus in the future. I don't want boring, bland corporate designs. This is about creativity, aspiration and inspiration. It is about unlocking peoples potential and empowering them to achieve their goals and dreams. Its more about people than technology. The sorts of people who will most appreciate what BTG has to offer are people who are prepared to change their behavior to get more of what they want in their lives. The logo needs to convey the joy of achieving your dreams. It is alive and full of excitement. The technology itself is a combination of desktop, mobile and web and aims to augment, automate, record and intuitively guide. At the conclusion of the logo design I will be starting the web design process and contributing designers will be favoured.