This will be our first logo so it must be impactful.
- Logo with symbol that can be used on website, app and consumer products.
- Bold, modern, sleek, stylish, BUT FUN and "EPIC"
- Not complex.
- Does not take itself too seriously.
- Not "childish" but not "corporate". Not "mom and pop". It will represent a major automotive brand so should be able to withstand the test of time.
- Should have meaning - associated with Kung Fu, Martial Arts, Zen, Asia larger than life.
- You walk into an auto store and see this product on the shelf, you recognize the logo symbol and it speaks "trusted brand" to you. You see a bumper sticker on a car and think that sounds cool "let me check that site out".
Avoid Car image Profile outlines/Silhouettes (overdone), GEARS (overdone) and avoid Ninjas and avoid throwing stars. Avoid Kung Fu Panda style logo (too cliche). Get creative. Punching fist or kicking is too cliche.
Required design files:
Layered vector / image in EPS / PDF /PSD
Screen quality JPEG & PNGs (Include at least one 300dpi for print)
Text in logos should be converted to outlines.
Provide names of any fonts used so we can acquire a proper license.
Must also be able to be put on transparent background but primarily white background works best.
Watch Shaw Brothers Kung Fu movies for epic inspiration.
Winning design will capture the spirit of Kung Fu Movies and the Automotive industry.