Up scale, medium size co-ed physical fitness centers that focus on service and instructors in each class. Classes offered are boxing, kickboxing, woman's kickboxing, defense and Mixed Martial Arts, martial arts for kids, Zumba, TRX suspension training, Cross Fit, fitness boot camp, kettle bell classes, light strength training and cardio classes.
Knockouts also offers specialty classes each week such as Yoga, high intensity yoga, family fitness classes on Sunday's, "Mixed Marital Arts", a couples workout experience,
Knockouts helps with nutritional guidance for members and takes a holistic approach to overall fitness and well-being.
Knockouts Fitness focuses on empowering members in a safe and nurturing environment and markets to a more affluent female demographic age 25-55. Design and branding should be gender neutral but suggests empowerment of women.