Although I have a pretty strong yoga and Ayurveda as well as horse-back riding background, the design should in no way come off as esoteric or too horsey. With my perfect design, I associate words like soft, free, positive, intuitive, flow, balanced, the overall design remaining pretty white and open. The design still shouldn't be too girly either - soft but still grown up. In the horse business, you always run the risk to look too cute, pony club like. I'd really like to avoid that and come off as professional. Possibly by a more abstract, reduced logo design?
Some ideas for the icon:
- Symbolizing connection through a line that connects human and horse
- a person touching a horse and looking inward (down) at the same time
- a simple symbol that will work for both, maybe even drawn in chalk (somewhat like this: https://www.community-yoga.de/)
- but I‘m really looking forward to yours too!
Please have a look at my website http://www.danielakaemmerer.de. This is the look that I currently work with and that I'm pretty happy with. It's just that now I'm going to change the name to "Daniela Kämmerer - Body, Mind & Horses“ and therefore decided to finally get a logo that goes with it. The Logo should consist of my name as well as the subline, which could/ should also be visualised in an illustration. I’d really like a cool symbol like that!!
Here are a couple of examples for general designs that I really like. Not necessarily their logos, but more the general appearance: http://www.christinalobe.com/, https://elenabrower.com/
I’m also going to upload the logo with my old claim (that consisted of my own handwriting). I really like the purple color (hexa number 65242f) and could imagine sticking to it, but I'm also open to your suggestions.