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How wellman started their logo design journey
Who are you known as?
PEAKS Lifestyle (Lifestyle in more subtle detail, lighter colour or not included at all)
What’s your company slogan?
"It's a lifestyle" (only if not using 'Lifestyle' in the main logo and only if it doesn't clutter the logo.)
Tell us a bit about who you are and the people you reach
We started out as a Strength & Conditioning facility that also provided therapy, but we are not including nutrition and mindset coaching. So we are now rebranding. Our mission statement: 'To Empower those who are Driven to take the Next Step in their Health & Performance'. We are currently 'PEAKS-Training & Therapy', but we now want our brand to be about something more than just the services we offer. We like the idea of having a compass or a star with 4 points. Those 4 points/pillars include Mindset, Movement, Nutrition, Recovery (see attached). The idea of having clear direction and purpose supported by the other pillars is what we believe will help people be the best version of themselves. I like the idea of modern and clean (not too playful) as we are very progressive with our philosophy. We do cater to high school students, elite athletes and the general population looking to make a lifestyle change. We are highlight qualified in our industry (extensive certifications and degrees), so that is maybe where the modern touch comes in. We use a lot of technology as a way to be innovative and provide better service.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Sharpness of it. Clean
Like the full title at bottom and first two letters blended while still getting an icon in the middle.
We are going for SIMPLE at the end of the day. Something were we can have the full name logo, but also have a symbol/icon that can be used on its own (i.e. for our branded app) in this case the compass, star, or 4 pillars. Our current logo has a heart beat in it. I was hoping to keep it, but I don't want to get messy if including another symbol to represent our PEAKS Lifestyle. (I've attached current business cards and pictures of the facility). Lastly, we want to ensure the word 'Lifestyle' doesn't give off the vibe that we don't train high performance athletes, so that's where the tightness of the design would hopefully come in. We don't want lifestyle to come off a soft, rather empowering. People refer to us as PEAKS, so the lifestyle would be an add-on of sorts.
If you have a differnt idea for an icon, open to ideas other than a compass or pillars.