Industry is Electronics (Design, not "Consumer Products").
Baldengineer.com was a personal blog that has transformed into an information source for the growing hobbyist market. The site has grown in popularity because deep technical topics are covered in simple, plain language. (A real challenge for most engineers.)
Intent of the site is to provide engineering topics to a non-engineering focused audience. The site has been re-designed with the "Get Noticed Theme" for Wordpress.
Competition is varied and tends to be very "technical" or "hacked together" looking. (Look at hackaday, eevblog.com for "successful" brands and their logo.)
The logo will be used on web content, videos, and (soon) physical products (books, dvds, tools, etc).
My goal is to get a design that inspires something different from traditional "technical" blogs.
Site is: http://www.baldengineer.com