MORE Online NOW LLC - Brand Positioning and Identity
Company Brand Positioning:
MORE Online NOW is a Marketing Technology Consultancy.
We are Coaches, Architects and a General Contractor that helps organizations advance their Digital Marketing, Sales and Customer Experience Information Systems and Business Strategies.
We Design-Build, Manage and Optimize Marketing Ecosystems involving Strategy, Process, People and Technology.
Our MORE Online NOW process-step methodology leads clients through full-scale Digital Marketing and Sales transformations.
We help clients identify, find, keep and find more of their Ideal Customers.
Clients can select to work with MORE Online NOW as a fully outsourced managed service or in support of existing in-house staff resources or a combination of both.
We subscribe to the principles of Marketing Performance Management and Growth-Driven Design as our yardsticks to measure, gain valuable insights and report the results of our Marketing and Sales Lead Generation efforts on the client’s behalf.
MORE Online NOW Brand Identity:
We are Marketers and Technologists who earn a living through our knowledge of the Online and Digital worlds that include the always-on, interconnected ecosystem of the Internet, Computers and Content of all types and sizes that are currently being dominated by the likes of Facebook, Google and Amazon.
We are much more than an Ad Agency or Web Designer. We work with mostly mid-sized companies that have already established a formal annual Business Planning and Budgeting processes. We don’t sell Advertising campaigns, we build the roads that help a client company’s Products and Services be found, evaluated against competitors and hopefully loved on and offline.
We offer a unique combination of Creativity, Technology, Art and Data Science.
We seek clients who are already committed to Business Development Strategies that are iterative, agile and produce sustainable levels of growth.
Our Process requires a commitment of time, capital and human resources, but pays-off with lower customer acquisition costs, greater predictability and increased Brand equity.
Costs to work with MORE Online NOW including Time, Technology and AdSpend, after an initial Digital Ecosystem Design and Build process, typically range in the $5,000 to $15,000 per month range depending on the number and size of Market Segments addressed by the Client’s Online presence.
Thoughts on The Logo and Brand Colors:
One of the Managing Partners wants to see a Logo that exudes Professionalism and has a bold Corporate Presence.
The other Managing Partner wants a logo that is tied closely with the Company Name and Delivers on the Company’s Brand Promise for Advancing our Clients’ Digital Marketing, Sales and Customer Experience capabilities.
We want the Logo to drive and be tightly integrated with the Design Style and potentially the page navigation of a yet to be designed Website and Marketing Presentation materials.
Primary Colors, like in the Google Logo, are encouraged and Pastels are off-limits for the winning logo design.
Ideas for business Descriptor Statements or Taglines for MORE Online NOW are welcomed, but need to be able to be uncoupled from the primary logo design on a as needed basis.
The Logo may first appear on a two-sided Business card with a smaller version printed on the contact information side of the Card and the Logo appearing close to edge to edge on the other side of the Business Card.
As a future Agency Partner Vendor of Hubspot and Salesforce.com, the selected logo may appear in close proximity to these well-known Marketing Technology applications in our Marketing and Sales Presentations.