Important note: Our company has 2 names: Car Market for the anglophone market and "Marché de l'Auto" for the French-Canadian market. Submissions must include 2 logos - one for each language.
We organize bi-monthly auctions where consumer vehicles are listed and dealers bid on them.
The logo's main purpose (as well as the marketing material & website) is to inspire trust in consumers so that they sign up for our service. They must feel they'll get the best possible price for their vehicle and that we are as "real" as a physical auction.
However, the term "auction" is often associated with low prices & low quality items therefore we want to steer clear of any symbols associated with an auction (wooden hammer, big dollar signs, etc).
Since auctions are held on a bi-monthly basis we'll push the concept of an "exclusive automobile event" and our logo must reflect that concept.
Our first idea for a logo would be a Bat-signal with 2 spotlights that contain the letters "CM" (Car Market) or "MA" (Marché de l'Auto).
We'll want to work with the winning designer on other projects after this contest, mainly supporting marketing material.