Welcome to the final round and thank you for your creativity and hard work. We’re excited to see your designs over the next few days and select a winner! We’ve made some changes to the concept of our logo and would like to see who can create the best new icon character and logo. Let’s get started!
We attached several photos to show you the new type of icon character that we would like to use. A caterpillar.
We want the caterpillar to have a fun, happy, playful personality similar to the attached image “Cartoon Caterpillar Multicolor HAH”.
We are going to use the caterpillar character on our map screen to represent the location of parking spots. We plan to use different color caterpillars similar to the attached photo. Experiment using different colors but we like the beauty and bright colors that caterpillars have especially when they are a butterfly. We are still going to use a white background with black text throughout the app so design these with a Light Skin in mind. Feel free to play with colors, it would be really nice to use transparency like some of the butterflies are. Try using color to your advantage when thinking of the concepts below.
We would like to see different variations of this logo. Here are 4 different concepts to use as a foundation but feel free to use your creativity to create something unique based on our description.
HAH written similar to the font used in WAZE. We want HAH to be clearly legible and the Caterpillar next to the letters smiling. You can play around with the position of the icon character and place it next to, on top of, left or right etc.
We would really be impressed if you can incorporate the caterpillar into the text HAH where he’s either one of the letters or some how built into HAH. For example, you could try making the caterpillar in the middle where the A is and have the H’s be the wings of a butterfly. This is a cool concept but we would want the text HAH to be legible. If you can make the caterpillar or butterfly and HAH all mixed together where it looks clean, that would be great!
Try using the Caterpillar as the A. The bottom left of the A would be his rear and the bottom right of the A would be his head. Or you can try experimenting other creative ways to fit the caterpillar into the A or one of the H’s. You can also try putting a butterfly in the middle section where the A crosses in the middle if it’s not too busy looking.
You can also try using the shape of a butterfly with HAH spelled outside inside using color, depth and shading.
Our overall goal is to have a logo that has an icon with a fun personality that can be used as a location marker on the map screen. The cool thing about caterpillars is that they are also butterfly’s so we will be selecting a winner based on creativity and the type of unique yet simple character. Use your imagination and maybe there is something unique you can do that we haven’t thought of. You can either use the butterfly in the logo or just the caterpillar or a caterpillar that is starting to sprout wings. We really like the antennas and having a shape that will look good on the map screen.
We’re really excited about this new concept and would like to see what you can come up with. Let us know if you have any questions, thank you and good luck!