The logo is for a natural myopia control system (vision improvement) called BackTo20/20.
See main site at endmyopia.org - BackTo20/20 is a product of that site, and in need of logo design. Looking for very simple, largely text based, the 'design' aspect being the (imaginary, we're funny like that) beard of our tongue in cheek ... eye guru. The real 'brand' of the site is Jake, said eye guru (which again, is a bit of an inside joke, which if you feel creative you can incorporate in some way), who discusses a serious and scientific subject in a dry humored way.
So, logo/brand is BackTo20/20, with either an interesting visual representation of the Jakeness, or just his imaginary beard. Simple but recognizeable and unique, the more creative the better! No flashy colors, no corporate vibe!
And please, no eyeballs. Unless you really think you can pull that one off. ;)