We're an early-stage advanced materials company. We're making the most highly engineered nanomaterials in the world. This is very cutting edge stuff--the materials we'll use to build the objects of the future.
A visual description of the nanomaterials our company makes is a little abstract, but we're hoping you artists will get it. Think of a hollow cell or a bubble: these structures are both 2-D and 3-D. Similarly, our nanomaterials are very thin 2-D surfaces (in fact, they're only a single atom in thickness!), but they occupy a 3-D space. Their walls are very thin and translucent.
If you examine the molecular structure of these curves surfaces through a very high-magnification microscope, you'll see a bunch of atoms arranged into straight-edged polygons--just like a graphics program might resolve a complex, curved surface into a bunch of polygons. The molecular structure of our material is literally a vector polygon mesh.
Hopefully that makes sense. Make sure to check out some of the reference images we've included.
General guidelines on logo:
We want to transform the "DC" letters into something that suggests the structure of the material we make. What we need from you is your creativity. Can we create curves and also suggest a tiled or mesh-like molecular structure? How can we make our lettering suggest both two-dimensionality and three-dimensionality? Some creative way of expressing one or more of these qualities using the letters DC is what we're looking for.
In terms of the end-product: we're not an app or social media company, so we don't want the logo to feel like we're trying to be cute or quirky. Something that's elegant, visually graceful, iconic, and incorporates the elements discussed in this brief without being too busy...that's what we're after. And we want people to be able to tell there is a D and a C! Something that can't be read is not that interesting to us.
A profile of the type of people who work in our industry (this includes our customers):
- Advanced degrees in Engineering, Materials Science, Chemistry
- Young to middle-aged men, for the most part
- These people like precision, design, quality, performance. Think of someone who might work in a design and engineering role at Tesla or Ferrari.
- Think more European than American, more serious than silly. We love Monty Python, but our company is sophisticated.