Tell us a bit about who you are and the people you reach
We are a younger team, working to group our footprint in the automotive aftermarket service industry. We currently own 14 franchised auto service centers throughout the state of South Carolina. Starting with 5 Midas locations, we have now expanded to owning 11 Midas Auto Service & Tire locations and 3 SpeeDee Oil Change & Auto Service locations withing the last 3-4 years. We are actively looking to grow our business organically, but also expand our footprint. Our goal is to dominate South Carolina, while possibly moving our footprint into the neighboring states. However, we will always remain headquartered in Columbia, SC. Initially, this logo will be utilized mostly internally and for recruiting purposes. While we are nationally known franchised chains, we work very hard to create the local/family owner/operated feel for our employees. Many candidates we work to recruit really like the local & family feel we can provide and try to live by in our operations. Our target audience is the motoring public - anyone that drives a car. Our services include all vehicle maintenance, repairs, and tire - anything outside of vehicle body work. That being said, we have thought very hard about beginning to use our own logo, when appropriate, to create more of the local feel to our customers. We will still mostly utilize the brand logos (Midas, SpeeDee, and any other brands we invest in) for most of the marketing. But also promote our local & family owned feel with utilizing the PGW logo.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are very bias to the State of South Carolina, as many of us were born & raised here. The top 2 executives are HUGE Clemson fans (national football champions last year). The COO is an avid Mountain biker and outdoors-man. Our business is one of the world's leaders in auto service. Our brands have never been a huge player in the tire business, so we are actively working to get into the tire business, while continuing to build traffic with our oil business. While we have invested in the Midas & SpeeDee businesses. The other 2 brands we may eventually invest in to expands are the "Big O Tires" brand and the "Grease Monkey" brand. All logos attached below.