Love your work! Looking forward to working with you again.
We are very pleased with our new logo. The designer was easy to work with and made changes very quickly.
I wanted a logo that was bold with a bit of old school feel. Orange Crush came up with a great design that she tweaked a few times to end up with something awesome! I highly recommend her.
Shothat is an amazing designer. He took in our brief and delivered several designs which we loved. He listened to our feedback and made appropriate changes. Shothat always responded promptly and I would highly recommend him. Very creative!
- David Alexander
How boucher started their logo design journey
Who are you known as?
What’s your company slogan?
No. However as this logo will be used for a certification it should included some specific written elements described in the attachment.
Tell us a bit about who you are and the people you reach
"Good Chips" is a future certification developed by the European Biomass Association (AEBIOM) that aims at guarantying the quality of wood chips used in heating appliances. As for the fuel used in your car or the food you eat, quality matters when you use wood to avoid problems and get a maximum of energy. "Good Chips" certification is mostly targeting industrial users of wood chips which could be municipalities, hotels, district heating... "Good Chips" logo will be display on contracts, heating appliances, trucks delivering wood chips etc. In this context we are excepting a corporate, simple and strong visual identity.
Compared to traditional logo, the visual identity of a certification need to include two additional technical elements:
1. Different quality classes (A1, A2, B1, B2, C) included in the logo
2. A country code right under the logo, for traceability reasons
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Wood peckers are the only animal leaving in forest doing "wood chips" (see attachment), that is why we considered having a pecker as mascot and visual for the certification's logo. The winning logo will certainly be the one presenting the best visual of a wood pecker (being easily recognisable without being too "realistic"/"photographic"). Regarding colors used in the logo we remain open, however wood peckers are either black/white/red or green/black/red. Using these colors would then help making the association with this specific bird.
In order to help you designing "Good Chips" logo, we prepared examples gathering all key elements described in the following draft.