I recently joined the Edinburgh Tea & Coffee Company as their Director of Marketing. One of the first jobs I am undertaking is a complete overhaul of all our products and packaging - the majority of which haven't been updated in 25 years! Our logo was possibly in need of the most attention as this will be used over our extensive product range. King_Zulian was a pleasure to work with. When we came back with feedback he quickly made the changes we requested - and generally went that bit further providing us with mock-ups of his proposed logo on packages etc which really helped me sell this design to the team. Despite a lot of strong competition King_Zulian really understood the direction we're wanting to take our company in and his logo will serve as a strong foundation for our brand redevelopment and is a logo I can confidently see us using for many years to come.
- Michael von Euw
How kal74105 started their logo design journey
Who are you known as?
Vino and Vinyasa
What’s your company slogan?
More than one way to loosen up
Tell us a bit about who you are and the people you reach
This is a Yoga studio/Wine bar combination business. The target audience is between 25 and 50 professionals.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
Yellows: Energy, intellect, fun and youth.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards