mitchell KR got their new logo design by running a design contest:
Design a strong logo for Origin, the biotech startup making the oilfield cleaner and safer.
Check out mitchell KR's Logo design contest…
Give “Bio Solutions” the placement of a slogan. The logo should be able to stand on its own simply with “Origin.”
Who we are: Origin is the new name for a Texas-based biotechnology company that develops and uses microbes for applications in the oilfield, environmental, and agriculture sectors. Our largest line of business is in the oilfield, where we inject microbe blends down wells during the drilling and production stages. The bacteria form colonies inside the well, where they control paraffin, eliminate toxic H2S gas, and control corrosion and scale problems on equipment. Our environmental remediation division uses similar microbes to clean up hydrocarbon spills in a way that is safe, swift, and effective. We also have a line of products that works as an organic fertilizer. Our Market: Our competition is from chemical companies that inject chemicals down oil wells. What sets us apart: Science. We lab test every well monthly, and customize that well’s microbe blend based on the results. Bacteria occur naturally in oil reservoirs, and they are by far the safest and most efficient way to solve problems with paraffin, H2S, scale, corrosion, and asphaltenes. Service. Our account managers put all the lab data in our customers’ hands. We respond quickly to their needs and keep a close eye on their well data for them, so we can work out a solution often before they know there is a problem. Safety. All of our products are Non-Hazardous, and Non-Pathogenic to humans, animals, and the environment, including the water supply. Our Target Audience: We want our logo to appeal to decision-makers in our client companies, which are mostly mid-sized to large oil companies. We want something that reflects our commitment to safety and environmentally sound management, but that also looks “tough” enough for a hardhat sticker in the field.  Paraffin is the hard wax in crude oil that turns solid at surface temperature, blocking pipes, damaging equipment, and forcing expensive maintenance if it is not controlled.
Logo types to explore
***IMPORTANT: If you make a letter mark logo, just use the "O." We will not consider logos that display "OBS."*** We know that red is a standard color for logos in the oil and gas industry, but we’d like to avoid it. Stick to blues and greens, preferably shades that stand out well. (Your design need not include both colors.) Since this is a re-branding effort for a current business, we don’t have any precise colors yet for you to match. We’re looking to see if you can offer something gritty and powerful, and something that evokes the name of the business, Origin, intuitively. We had a focus group collect logos they associate with our clients. Their results are here: http://swepus.com/logo_contest/logoinspo.html We don’t necessarily like all of them, but they are a description of our clients. If you look at our logo inspiration site, you’ll see many of the logos that the focus group associated with our clients. One “test” that was thrown around was “the ability to attractively overlay a metallic background.” The stock logo shouldn’t look like diamond plate or carbon fiber, but the ability to overlay it without looking out of place is a good test for a “tough” enough design in the oilfield.
US$ 299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at CHF 309.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
mitchell KR collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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