We have had the same logo for a number of years. It is written in a font that probably speaks more to our school bus customers than the broader audience that it should. We are definitely looking to incorporate some sort of icon with our logo. This piece is very important. That said, we are leaning towards an icon that incorporates “AZ” and not so much a picture of a bus. We are an employee owned organization so something that speaks to teamwork or synergy or partnerships, etc., etc., would also be considered and encouraged.
Other points would be:
- Simpler rather then complicated, as the logo will be embroidered on shirts, etc.
- Not so simple that the design is FLAT or one dimensional. Needs to pop.
- Gradient color vs flat, one tone. BRIGHT blues and silver/grey are preferred. Metallic or wet/shiny looking is preferable.
- We definitely are looking to incorporate a specific color into our branding and are leaning towards blue - an electric blue or semi teal/blue or candy blue that we can repeat in other areas of our marketing (flyers, etc)
The attached A-Z logo is not something we are in love with but it does incorporate the overall simplicity and the clean look we are going for. We like the sleek, shiny look of this as well. The blue/silver combo is also something we could incorporate together vs straight blue.
Definitely not looking for one of these "antique" looking logos that seem to be on the rise. We are looking to convey class, sleek/modern and strength in our industry.