The logo is going to be placed on a site which is very famous in the industry. newsbtc.com. We are going to redesign the full site based on new logo/branding. There are active users visiting this site daily. So the logo created should be new, improved and fresh, but there should be a level of continuity from the previous one - at some level. It's a news site and it has to stand for authority in the blockchain space.
We LOVE logos like Bloomberg, Reuters, CNBC and https://www.ft.com. These should be your PRIMARY reference. They are very unique, professional, and mainstream finance. Focus on the typography. It has to be simple to look good on monochrome, have some element that becomes its identity when just looked once. People should remember it by this identity. Marketwatch, Investing.com are also secondary references. But we prefer the 4 mentioned in primary reference.
It has to have a clear look and feel of a news site AND cryptocurrency/blockchain space.
Current Logo: https://s3.amazonaws.com/main-newsb…C-Logo.png
Currently, we have rejected these concepts from existing designers: https://drive.google.com/drive/fold…sp=sharing
So DO NOT do anything close to it.
Please don't use any watermark in your designs as we have to share with the external team for feedback. Our website is live and you can see what logo goes there anyway. So we are not going anywhere :)
We prefer Icon + Text, but are open for creative text-only options too.