We do like our mPACS logo that we already have so would like something in keeping with that.
Our intention is that towards the latter part of this year and definitely 2020 we will be attending events so will need Mandon Software branding on exhibition stands and giveaways. I would like to see a bit of colour in there, it looks a bit washed out at the moment and small.
We like blue, the corporate colour, and orange, being innovative and approachable, but are open minded about what works best.
I really like the clear cut Hiscox brand, Red, Black and White but when I read about all those colours it doesn’t reflect who we are as a business.
A lot of the focus when at events will be on me as I will be the customer facing person, and I am far from your black and white hard faced sales person.
Our focus will be our customers, whether they be big or small, engaging with them and taking the time.
Our colours and shapes need to say Technology, Innovative, evolving, affordable, trust.
(Attached is the current logo referenced in this brief, and the mPACS logo referenced, which the new design needs to be in-keeping with to some extent.)