The momo mobile company (momomoco or just momo for short) is an android smartphone manufacturer. Our phones focus on three things:
1. privacy: there's nothing on the phone that tracks you and built-in privacy tools help you control what apps can see
2. saving money on your cellphone bill: ad-blocking is built in (even for apps, not just websites), and the experience is built to let you download as much data as possible on wifi and save it to your phone
3. working well offline: maps and navigation don't require connectivity and video, music, etc apps let you easily save content to watch offline
In one sentence: we're the opposite of google.
Our target demographic is the sort of people that watch vanlife and tiny house videos on youtube. Millenials and younger that use their choice of smartphone more as a statement about how savvy and unique they are than about how much money they have. People who dream about quitting their office job, selling their house and living in a van.
Associations our branding should evoke: tamagotchi, pokemon, gameboy, peach (momo means peach in japanese)
It should be: warm, cute, playful, and maybe a little cheesy
Associations our branding should not evoke: google, computers, technology, apple, minimalism
It should not be: cold, impressive, powerful, threatening