My client is working at an executive level so the logo needs to reflect this. It needs to be modern looking and not look like it originated form a stock clipart logo template.
The company name font style should be modern.
The name must include the hyphen between each word...Go-To-International
The icon design should ideally reflect the business name in a conceptual/abstract/subtle way and convey the message of 'going international' whereby a customer is looking to expand from their local geography to a global market.
I would like to see samples where the icon can incorporate the letters GTI and convey the message of going international's or going global. This is so in future the icon can be used in isolation.
The designs should include versions for all formats - digital (horizontal design with icon next to company name), print (vertical design with icon above company name) and inverted versions (white on colour background).
Any icon can be integrated with the company name or sit separately.
The attached sample is of a logo for the client's other business called Channel Disruptors. Again this is just to give you an example of the types of colours the client likes and should not be taken literally.
Remember less is more for this project.