Tell us a bit about who you are and the people you reach
We are a financial Advisory group that takes pride in our planning process that helps people prepare for whatever situation might come up in life. We work with high end clients so the logo needs to be high end. The logo needs to be classy and elegant but minimilistic at the same time. Our target age range is anywhere from 30-60 years old.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Let designers make suggestions:
Light neutrals: Purity, balance and sophistication.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want this to be a very clean logo but we don't want it to feel stale or outdated. We want a minimalist look that is classy and elegant. You can look at the attached screenshots of our new website to get a feel of what the logo needs to be. Our unique identifier is the word "Insight." The logo does not have to include the letters FIC. We specifically don't want the logo to be an "F." We want the logo to be able to stand on it's own if we wanted to produce merchandise with our logo on it. We don't want a lot of colors in the logo. 1-2 total colors is sufficient. It needs to blend with our website. The word Insight needs to have some sort of highlight. It could be bold, larger, or a different color. We want the word "insight" to be noticed. Feel free to reach out if you have any questions. I have created a list of things to be aware of.
-the word "Insight" is our key word
-"Insight" needs to be either bold, a different color, or larger
-We do not want a big "F"
-Logo either to the left side or above
-logo does not necessarily need letters incorporated