-We get people in amazing shape via many means: weightlifting, running, swimming, playing tennis, eating well, etc. We are not one dimensional in our approach but rather tailor the approach to the client’s preferences and goals.
-The logo needs to evoke fitness without solely focusing on weight lifting (or any other activity within the fitness world that limits the appeal to only those interested in a certain kind of activity)
- The logo should be pictorial and use some icon to symbolize what we do. This icon should be usable in a standalone format for our mobile app, and also shown within a lockup with our name for marketing materials.
-We want something that evokes getting in amazing shape
-The brand should be aspirational yet accessible/ friendly to those who aren’t already in shape. We’re not just for performance athletes!
-It must also be gender neutral
-It should be friendly, comforting and NOT intimidating or challenging
-It could be celebratory or aspirational
Examples of logos we like:
-One color with different shades, simple, clear shape related to product: https://dribbble.com/shots/1351248-…n-Branding and https://dribbble.com/shots/712770-Clean-Energy (though we want the name written in the logo)
-Like this overlapping color/ shapes: https://dribbble.com/shots/4343724-…PN-service
-Simple but clear message in the logo: https://99designs.com/brand-identit…49/entries
-Recognizable logo/ app icon: https://dribbble.com/shots/2738880-…S-App-Icon (though we want the name written in the logo)
- Too busy: https://dribbble.com/shots/4132173-…ogic-Logos
- Ultra high contrast, vibrating, stressful colors: https://dribbble.com/shots/4507802-Mmmm
- Too retro and doesn’t symbolize what the company does: https://dribbble.com/shots/760948-Layer-Cake-WIP