I'm the head of an engineering department at a large company and I'm looking to build a brand and sense of identity within my group that separate ourselves from other engineering groups.
We're ultimately looking to have this displayed in our online profiles, stickers, hats, t-shirts, mugs, etc.
Would like something that represents our place in the company, our personalities, and the work we specifically do. Here's a brief description of each:
The work we do:
We are a special type of software engineering called "test engineering" (sometimes known as QA, or Quality Assurance) - whereas normal software engineering groups are responsible for building software, we are responsible for testing the software and making sure it works. A favorite term amongst our group is "We break shit" - we find bugs in software and try to break it as much as possible so that when the software is released to the public, we know that it works well.
We *also* build software to facilitate the testing effort, and that is a huge part of our identity. Often times people think test engineering is just people using an app, but it's a strong part of pride and identity in the company that people know that we also build software. We tend to build software that makes our testing process easier (software that generates data, simulates hundreds/thousands of users using the app, etc).
We're a team of about 100 people (25% female, 75% male), split between New York, Milwaukee, and India. Mostly on the younger side (mid-twenties is probably the average age). We travel frequently between the cities and all get along pretty well. I would say the personalities and values are pretty consistent between New York and Milwaukee, but the largest difference is between US and India folks. Folks from India tend to be a bit more reserved / quieter.
We're a Fortune 100 company that is retooling and rebuilding their technology department. The industry of test engineering specifically is going through a transformation from less technical testing to more technical testing. This transformation is particularly true with the group I manage at my company, and before I came on, there was an added handicap of the team not being very organized or cohesive, and were generally looked down upon as second-class citizens within the engineering group.
I like to think that we are going through a heavy technical transformation in line with our industry, but also a heavy transformation from the current company culture. We are gaining more and more respect and becoming a force to be reckoned with. This transformation is something we talk about all the time and is something we are very proud of.