Mission Statement: “Mommy Runs It inspires and is inspired by engaging, authentic, and relatable stories and content of people who are facing life’s challenges to make the future a better place for everyone. Mommy Runs It strives to create and share content that inspires our audience to become better people.”
Ideal Reader. The ideal reader profile for engagement are 25-44 year old women that are beginning or recreational fitness enthusiasts (runners, yoga, gymnastics, etc.). Typically these are moms who enjoy running and fitness to include individuals with physical limitations such as chronic pain/illness.
Brand and Blog Culture The Mommy Runs It Brand and Blog culture reflects Sharon Wilhelm who is a funny, authentic, caring, kind, compassionate, relatable, responsive and engaging person. These characteristics are communicated through personal expressions of images, themes, and ideas vs. stock images with canned content that is not creative or inspiring.