We are looking for an icon to go with our logo that is clean and not too busy. It must be stylish (but not bland) and not dated. It could incorporate something that represents our 3 pronged approach (diet, fitness & support) or it may incorporate our letters: h and i.
Attached below are some visual versions of things we like but not necessarily perfect for us.
How our customer currently feels before going on our program:
Our customers feel they have tried everything, and they fear failing again.
Common physical feelings are lethargy, being bloated, lack of energy, sleep deprived.
Common emotional feelings include: stressed-out, hate exercise, embarrassment, shame, alone, fed up, no one cares, fearful, no support, unrealistic expectations and in most cases not happy with their body or their life.
How we want our customer to feel:
We want them to feel amazing. We want them to feel they have support and friendship and they are not alone. They will discover what foods best suit their bodies for weight management and health, and they will do this without a sense of denial or deprivation. They will also gain a sense of control over what they can and can’t eat both for themselves and their family.