Strong preference given to designs with pictorials and abstract. (think outside of the letter mark please) No Letter marks unless Incorporated into the existing work mark. No separate word marks please.
The new word-mark font has been created already. It is on the product and on the new packaging. Attempts have been made for the O to look like the profile circle of the roller construction. They were included mostly for reference, and Not to constrain the thinking. But it’s critical for the design to fit with the existing word-mark and product packaging (background). (please refer to the new vertical banner and green text images)
Travel Roller is the evolution of a foam roller: it’s a foam roller with a unique multi-layer design that includes solid core with an internal storage compartment and 2 layers of removable outer foam for ideal personalized firmness.
The logo design needs to reflect association with the foam roller family, but also ensure that it highlight unique features of the roller design.
1) We are looking for something cool, creative and catchy to identify with the brand. Ideally the graphic icon should stand on its own when printed separately from the word-mark (ie pepsy logo).
2) The Travel Roller is not just for Travel. It is small, portable and eco-friendly foam roller for home use and gym.
3) It is "green" so earthly blue/green colors in the theme (the foam is eco and removable). It is also techy with the font and carbon fiber background which is being used to highlight the performance aspect of the Travel Roller (its quality/advanced foam technology).
4) 'Travel' stands for portability of the roller and its 'go anywhere' compact design. So please do not include symbols like cars, planes or luggage that are effectively anti-portable.
5) Words to describe are: fitness, for pain reduction, self-massage, for physio, chiro, and running, Trigger Release, Trigger points, Tension Release, foam roller, movement, rolling, acupressure balls, IT band, back pain, body and muscles.