LABL is a mobile app that enables locals & travelers discover trending fashion stores, pop-ups in selected city districts like 'Covent Garden' London.
LABL will appeal to 18 – 35 yrs urbanites who are interested in contemporary style trends & who have a fluency in online retail, magazine culture & smartphone geo-location discoverability
LABL will enable urbanites to ‘search & discover’ independent fashion shops across targeted ‘districts’ like soho, shoreditch & chelsea.
It will also provide a comprehensive search/listings of all high street/major chain shops as a basic functionality – like a Google for local fashion shops.
The appeal will lie in the easy ability for our audience to discover, hunt & visit top trending shops, boutiques & events.
The app will contain great photos, great design and host of ‘highlighted’ shops to immediately engage audiences.
Social / Personalised
Inherently social & personalised, audiences will be able to tag, like & share shops via Facebook & also see where their friends have been shopping.