Always a pleasure working with Adam. Very professional and dependable.
How c.olthoff started their logo design journey
Who are you known as?
What’s your company slogan?
Supporting Technologies for the human Exploration of Planetary Surfaces
Tell us a bit about who you are and the people you reach
This project is a patch for our research group at the Institute of Astronautics at the Technical University in Munich, Germany. We specialize in dynamic simulations of all sorts of technologies that are used in the manned exploration of the Moon, Mars and other celestial bodies. Hence the acronym of our group, STEPS, stands for Supporting Technologies for the human Exploration of Planetary Surfaces. The patch will be used for our website, T-shirts, stickers, mugs and other things to create team spirit and identification.
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Logo types to explore
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Please refer to the attached sketch (Image 1), this is the result of our brainstorming session, you may deviate from this sketch as you see fit.
The general style should be more comic book like than photorealistic to enable better use in stickers and as a stiched patch on t-shirts, but still detailed enough to see the features described below.
The general layout of the patch has two major parts. The top part is the blackness of space with some stars visible and prominently the earth in the sky. The earth doesn't neccessarily have to be in the middle or full. The lower part is a planetary surface, very similar to the surface of the Moon. The surface is again divided into two parts. These two parts symbolize the core of our research, performing simulations of something abstract which then transfers into reality. The left part is therefore a kind of abstract grid or mesh, similar to the one seen in Image 2. The colors in this attached image represent either different temperatures or topographies, the coloring is something often found in technical computing. Any kind of structures or boulders may also be visible in this left part, similar to Image 3. The right bottom half of the patch is the reality. Here some craters and boulders can be seen, similar to Image 4. The main feature of the bottom half of the patch are foot prints (STEPS) going from the left into the right side of the planetary surface, depicting the transition from the abstract, simulated world into reality. The foot prints should look like the iconic Apollo boot prints as seen in Image 5.