Infinity is a revolutionary engine oil for diesel engines. It has 2 major advantages over traditional oils : (1) It lubricates and reduces friction in engines so well that it results in major saving in diesel fuel consumption; (2) It lasts 3x longer than competitors ie the oil does not have to be changed very often.
The Main benefit to users is that they save a lot of money. Not just money from their fuel bill, but also the time, effort and money in changing oil and oil filters.
An associated benefit is that the oil helps keep older engines working longer, even when they are getting old / worn out.
Finally it helps engines to burn fuel more efficiently and so reduce exhaust emissions. This can be very important when a government imposes strong anti-pollution standards which can result in non-compliant vehicles being scrapped. Infinity Oil helps prolong the asset life.
There is also a strong environmental benefit as it result in a major reduction in CO2
The target markets are the operators of diesel engine machines that are used intensively and consume a lot of fuel .
#1 target are long distance heavy goods trucks
#2 target is general delivery vehicles
#3 is mining and specialist heavy machinery
#4 is Defence / Military
There is a global market for this product