Octosquad is a web-based software suite tailored to small and medium sized businesses in the e-commerce space. It provides tools to manage the operations of an e-commerce shop (returns, replacements, customer service, procurement, warehouse-to-office communication etc.) in an easy-to-use interface with a focus on productivity.
We are planning on having a mascot... an octopus. No need to draw the mascot (but feel free if you feel the urge :) ), but this is something to explore if you want to create a logo with an image (not just text)... maybe a tentacle or an octopus silhouette, or just the suckers from the tentacle...etc. But a text only logo could also work beautifully. I give you creative freedom on that.
We are targeting an audience that is very familiar with the Internet. So the look has to be very fresh and modern. I am a big fan of the clean look, the interface will also be very simple... lots of white space, so the logo needs to fit into that.
As examples for companies with a general design direction we like: Mailchimp, mint, zendesk, shopify, envato etc.
I am looking forward to seeing your designs! I promise to be responsive and quick about feedback. Thank you!