How Hemant Mishrra started their logo design journey
Who are you known as?
SMART PAYROLL SYSTEM
What’s your company slogan?
"Get peace of mind"
Tell us a bit about who you are and the people you reach
We are a software company and we are headquartered in Nasik, a town near Mumbai, India.
We are in the business of marketing payroll software systems. There are two versions of our product (a) Desktop version, where we provide the software on a CD, which can be installed at the clients desktop computers. There is a one time charge of INR 15,000 and maintenance charge of INR 3,000 (20 %) from second year onwards. (b) There is a cloud based on line model, where the charges are as per the employee strength.Typically, it would be INR 30-50 per employee.
The target audience are all organisations which are small and medium sized organisations. There manpower strength would be more than 10 and less than 100.
Our software is ideal for small business as defined above.We have a strong R&D centre and a good technical team to support customers.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
1) Logo is a critical element in our marketing mix , as this is a very competitive category and hundreds of small and medium sized software companies are in the field.
2) Logo should be vibrant and conveying intelligence and smartness
3) We are enclosing the current packaging for desktop version.The outer dimensions will remain the same.But we want the logo to stand out.
4) There is no restriction on colour (kindly avoid black only)
5) we are enclosing an image of packaging for our desktop version,which will be delivered to client in this box.This will contain a CD with software and instructions.