This is the second time working with Erin4 and just how in the first time the work was done fast and turned out just how I wanted it!
How elainek started their logo design journey
Who are you known as?
GAIN Technology Fund
What’s your company slogan?
Growing, Accelerating Inland Northwest
Tell us a bit about who you are and the people you reach
GAIN Technology Fund is an equity fund that invests in early stage technology companies in Inland Northwest. Target audience 1) investors - wealthy male over 50, business executive 2) entrepreneurs
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
1) GAIN Technology Fund = Growing, Accelerating Inland Northwest Technology Fund. If there is a way to incorporate the entire meaning of GAIN in the logo, that would be great. GAIN is all capitalized, T and F are both in upper case.
2) The company will have more than 1 fund. GAIN Technology Fund is the first one. Example of future funds are GAIN Aerospace Fund or GAIN Health Science Fund. We would like the logo to be easy to incorporate future funds by just replacing the word "Technology" with other sector names.
3) Ignite Northwest is the fund manager. We would like to have some tie in with Ignite Northwest's brand. Maybe use the same color scheme and font as Ignite Northwest's logo or use the "N" graphic in Ignite Northwest's logo in the "N" or "A" or other letters in GAIN. - See attachment for Ignite Northwest's brand identity guidelines.
4) Have three variations of the logo: One flatter (eg- for letterheads), one stacked (eg-for dropping on the corner of a slide deck), and a square one (eg- all social media wants square ones – facebook, twitter, linkedin).