UPDATE BRIEFING (4 Dec 18): Please try to integrate the project content (the logo must not reflect all aspects of the project. However, I expect the logo to reflect at least one or two project goals, for example "Privacy", "Nudging" or/and Digitization) in the design of the logo instead of abstracting the "N" of nudger.
The research project "Nudger" considers the privacy and informational self-determination of actors in the digital world of work. Due to the ongoing digitization, new innovation potentials exits for organizations, like flexible working models. However, innovation also entails risks. A major risk is the endangerment of the workers privacy, because they are confronted with systems in the digital work context which collects, processes and saves their personal data.
The technological progress is essential in the age of Industry 4.0, so it is becoming increasingly important to strengthen the protection of personal data of workers. The method of nudging represents a promising solution. Nudging predictably influences the behavior of users in different application contexts with the help of psychological effects without pronouncing mandatory instructions and forbiddances.
The project focuses on nudges that are used in digital work systems, e.g., defaults, game-based motivation or feedback. The goal is to use nudges to optimize the design of work systems to strengthen the privacy of users/workers.
An essential field of application of the project is the industry, particularly the digitization of industrial productions. An additional component of the project is the legal and ethical evaluation of the use of nudges.
The project goals:
• Development of innovative concepts and IT systems, including nudges of the working world
• Research privacy nudges that effectively influence the behavior of digital work systems users
• Strengthen the privacy and informational self-determination of actors in the digital workplace
• Identification of legal and ethical general conditions when using nudges
• To support the technological progress and its acceptance by securing employee data protection