We’re here on 99designs to find a stellar designer to create a world-class logo and brand identity that conveys our passion for pets and what we do. (This a large market.... US spent $55B on their pets last year, including over 180M cats and dogs.)
Our first products are optimized for cats, but the brand should umbrella pets in general. We work long hours to make products so sophisticated they're ridiculously simple (think monitoring a cat without it wearing something), yet they’re deeply powerful, and in fact, are backed by leading veterinarians (think Cornell). We do this with pet friendly sensing devices, data analytics in the cloud, and mobile/web apps that provide seamless proactive monitoring and insights for pet families that want the best care for their pets.
We do this out of love for all the pets of the world, so we have fun, but we're not overly cutesy. We celebrate the joy pets bring to our lives, while working to provide meaningful solutions so they can lead healthier happier lives.
In written communications (like this), the name will be written “Tailio” (pronounced tail-ee-oh), but we’re open to exploring different treatments as a logo, so feel free to experiment with lowercase, uppercase, combos…. tailIO anyone? You decide. Same with colors, but no more than two used in the text itself.
Photography of pets will factor into future websites, videos, etc., so just keep that in the mix of creative juices flowing in relation to colors and overall feel.
Finally, beyond the logo itself, we want to develop a brand identity color palette and fonts, so hope you can help with that as well.
We’re excited to see your designs!
(NOTE ON ATTACHED DOC: these are logos of other brands in our category for your reference)